Mobile Marketing For Retail Stores – Keeping Profits In The Black

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Retail owners anticipate the Christmas holiday with excitement, waiting on what is called ‘Black Friday’. It has been named this way because retailers know that people are shopping for the holidays and spending more at that time than they tend to do all year. This increased volume of shopping can move a retail store from the red (negative profits) to the black (positive profits) within the span of the 40 day ‘holiday’ season.

At the same time, that is a difficult way to have to do business. For eleven months, management has to plan while in negative profit, not knowing if the final two months will be good enough to wipe out the losses of the first eleven. Shoppers still limit the number of times they go to retail stores until that period of time in late November.

But businesses can do more to bring customers back into the store before Black Friday, using mobile marketing technology. By using mobile marketing, business owners are acknowledging that customers spend more time on their mobile phones and less time with their televisions and home computers. And while that fact doesn’t mean that businesses should give up trying to reach people in those ways, it does mean that mobile phone marketing needs to be added to the ways that retail stores reach customers.

By putting a mobile website in place along with a text messaging system, retail store owners can expect to bring people to their location on a more frequent basis, even when it is not holiday season. Store owners can do simple things with a mobile phone database, like sending a coupon or message about a particular sale happening on the day the message was sent. The key is that each of these methods builds the mobile phone database of the retail store, which allows for more instant communication with its buyers.

If you would like to have more instant direct communication with buyers by using of your own mobile technology system, call TextAlpha, at 443-599-9053. He can customize a solution to your store and show you how to run suitable campaigns to bring customers back to your store.

About TextAlpha

1779 Richfield Dr Severn, MD 21144 (443) 599-9053 TextAlpha is a mobile marketing company specializing in text message marketing. We believe in helping small local businesses stay in contact with their customers one text a time.